What is Repeat Customer Rate?
The repeat customer rate pertains to the measure how many of your customers come back for a repeat purchase in a certain time frame.
How Do You Calculate The Repeat Customer Rate?
To calculate your repeat customer rate, simply divide your repeat customers in a time period by your total number of paying customers in the same time period. Multiply the result by 100 to convert it to its percentage.
Repeat Customer Rate = (Repeat Customers / Total # of Paying Customers) x100