When it comes to data there is no denying the importance that it holds in advertising, marketing and business. Whichever industry you work in, or whatever your interests, you will almost certainly have come across a story about how “data” is changing the face of our world. It might be part of a study helping to cure a disease, boost a company’s revenue, make a building more efficient and so much more. In general, data is simply another word for information. The concept of data has been around since the beginning of time. Every company run their business

based on data. In computing and business, data is a corporate asset that needs to be protected and the ability to make data driven decisions couldn’t be more important today as businesses makes thousands of decisions daily. Most are routine but many depends on data. We all know that we can make better business decisions if we have more information. However, data is just a raw information, you need to migrate that data though visualization, knowledge and wisdom to really have it be a critical part of any organization.